Yotam Werzansky-Orland, Esq.

Yotam is an international business executive, author, lecturer and one of the 300 leading innovation and IP strategists worldwide. He is skilled in innovation and IP management, strategic planning, venture capital, entrepreneurship, R&D processes, product development, market research and branding both from the business and legal perspectives.

Yotam accompanies and consults super brands, fashion and design houses, established hi-tech companies, as well as young entrepreneurs and startups, with strategic planning of their intangible assets and innovative ventures and their exploitation.

Yotam believes that in order to achieve the business goals, a clear innovation and IP strategy, or road map, should be the cornerstone of any business activity. Accordingly, he personally takes part in the early innovation, R&D and branding stages, through evaluating the business' intangible assets in order to establish an impressive IP portfolio.

He has been mentoring and accompanying business, government and academic executives and serves as an adjunct professor at leading academic institutions, where he teaches Innovation, Entrepreneurship and IP Strategic Management courses.

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Yotam Werzansky-Orland was chosen among the top 300 innovation & IP strategists worldwide "who are leading the way in the development and implementation of strategies that maximize the value of IP portfolios." IAM Strategy 300, 2018, 2019, 2020, 2023.

"Demonstrating high-level IP knowledge and a singular commitment to clients", Yotam Werzansky-Orland, is considered a "discerning choice" for those faced with tough IP predicaments and  "enjoys a reputation as a leader in this field." World Trademark Review, 2021.

Yotam Werzansky-Orland continues to drive and shape the innovation and IP practice. He adds his acute appreciation for licensing and commercialisation to the mix. Yotam is a "prolific publisher" who stays abreast of every trademark development with an eye for the strongest arguments. World Trademark Review, 2020.

Yotam Werzansky-Orland "regularly represents leading corporations... He hands down his knowledge and experience through regular lectures at universities and other well-respected academic institutions." IAM Patent 1,000, 2020.

"Yotam Werzansky-Orland is undeniably an expert on IP issues... ; He has co-authored key texts on IP legal theory. This expertise is exemplified by his "top-notch" support." IAM Patent 1,000, 2019.

Yotam Werzansky-Orland is “very professional” and provides “excellent” support time and time again. He is at his finest assisting on internet-related issues." IAM Patent 1,000, 2018.

"Yotam Werzansky-Orland is a key contact, whose knowledge of Industrial Design Law stands out." Legal 500, 2016.