Welcome

“Mr. Werzansky-Orland is one who "merits special attention for his expertise and experience in creating, protecting, managing, transacting, and enforcing critical IP rights".

“Yotam Werzansky-Orland has ample experience as an IP consultant in Cyrprus and the European Union, and a broad perspective for developing IP strategies. He is a true mentor in the field, and the value and contribution of his advice is exceptional.

What is the relationship between innovation management and cyber security? In this part we will discuss the Basic Cyber Security Practices.

 In this part of the series of articles, we will deal with Advanced Cyber Security Practices and their importance in innovation management. 

 Intellectual property (IP) due diligence is a process of reviewing and evaluating the IP assets of a company, particularly in the context of a merger, acquisition, or investment. 

 Imagine you have a top-secret recipe for the world's most amazing chocolate chip cookie. It's so delicious that everyone who tries it begs you to give them the recipe. But you know that if you give it away, all the other cookie makers will start using it and your cookies won't be special anymore.

 Intellectual property strategy and innovation strategy are closely related because they both involve protecting and monetizing intangible assets, which are key to a company's competitive advantage and success.

Trademarks and branding are closely related. Trademarks are a part of the branding strategy, to create an association in the consumer’s mind between the trademark and the company’s goods or services. 

However, marketing and branding managers should be aware of the risk of brand genericization which is the phenomenon of turning brands into generic terms.